Not at all. Most people think they don’t have a “newsworthy” story and that’s where we come in. We’ll help you uncover the stories hidden inside your business, package them in a way that resonates with journalists, and position you as the expert they want to feature. Even if you think you have “nothing exciting,” you’ll be surprised at how quickly we can craft a compelling angle that gets picked up.

Many clients start landing features within 30 days and some even within their first week of applying the system. Of course, results vary depending on your effort and responsiveness, but the process is designed to get wins so you build momentum fast. The sooner you implement, the sooner you’ll see your name in lights.

Absolutely because journalists aren’t only looking for tech startups or big trending industries. They care about stories that connect with their audience. That means local businesses, niche experts, service providers, and even non-profits can all be newsworthy with the right approach. It doesn’t matter if you’re a dog trainer, financial advisor, wellness coach, or small business owner because there’s a unique angle that can get you press.

Not at all. This system is designed specifically for small businesses, solopreneurs, and non-profits who don’t have a PR department or thousands to spend on agencies. Everything we teach can be executed on your own with minimal resources. In fact, you’ll likely spend less time and money getting booked through this framework than you would hiring a traditional PR firm.

The reason most pitches fail is because they’re written from the business owner’s perspective and not the journalist’s. The CFM Framework was developed by a veteran journalist who knows exactly how media professionals think, what they look for, and what makes them instantly hit delete. This system flips the script and shows you how to pitch in a way that feels like a win-win for the outlet, so you stand out instead of getting lost in the noise.